Lloyd Litke CFP, CLU, CH.F.C.

President- Financial Advisor

After graduating from college, I worked in the banking industry. I then moved to the personal financial service industry. During my tenure, I hired and trained hundreds of advisors. I have taken on senior leadership roles with numerous, large insurance companies.

My focus is to help people to understand their current situation, and to provide them with options. I inform and educate them with the various options that are available, taking into consideration their unique circumstances.


  • Accreditation:  Chartered Life Underwriter (CLU), Certified Financial Planner (CFP), Chartered Financial Consultant (Ch.F.C),  and Life and Accident Insurance Licensed
  • Industry experience since 1978
  • Licensed in the province of British Columbia and Manitoba
  • Member of Advocis and Financial Planning Standards Council

Charissa Keech B.A. PFA CFP

Professional Financial Advisor

I find that my greatest satisfaction is helping people put their financial affairs in order. My career started as a bank teller and within two years moved into Management. My philosophy of financial service was consistent no matter the role: get to know our clients first, and then create personalized recommendations based on what is important to them. Caring for and educating clients in this manner resulted in being nominated one of Cloverdale's top 3 Financial Advisors in 2018.


  • Accreditation: Bachelor of Arts (B.A.) Degree, Professional Financial Advisor (PFA) Designation and Certified Financial Planner (CFP) Designation
  • Industry experience since 2011
  • Licensed in the province of British Columbia and Manitoba
  • Member of Advocis

Kassidy Parkinson

Administrative Assistant

Through organization and attention to detail, the big picture reveals itself. I endeavor to keep things organized and running smoothly on a daily basis. I manage multiple administrative tasks, such as preparing reports, updating client files, and ensuring I'm one step ahead so that nothing falls between the cracks.

The work we do has the potential to change lives; I love being able to make someone's day better.

Outside of work, I enjoy exploring the great outdoors, travelling with my fiancée, and expressing my creative side through artwork.